◈ Explanation⚡ Quick ReadAdvancedInnovation & Technology › Innovation & Technology Policy
Trade Secrets — The IP That Never Expires
Coca-Cola's formula. KFC's 11 herbs and spices. Google's PageRank algorithm. Trade secrets are the form of intellectual property with no expiration date — but also no government protection. Here's how trade secret law works and why companies sometimes choose secrecy over patents.
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◈ Explanation⚡ Quick ReadAdvancedInnovation & Technology › Innovation & Technology Policy
Trademark Economics — How a Name Becomes Worth Billions
Coca-Cola's trademark is worth $35 billion. Apple's brand is worth $516 billion. Here's how trademarks work legally and economically — registration, licensing, counterfeiting, and how a name on a product justifies a price premium that a generic equivalent can't command.
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◈ Explanation🔬 Deep DiveAdvancedInnovation & Technology › Innovation & Technology Policy
Trade Secrets vs. Patents — Why Coca-Cola Never Patented Its Formula
Coca-Cola could have patented its formula in the 1880s. It chose not to. That decision is still paying off 140 years later. Here's the strategic logic behind trade secrets — and when they beat patents.
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