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The Numbers Behind Formula 1 — The $6 Billion Racing Circus
An analytical breakdown of Formula 1's $6B financial architecture, examining the Concorde Agreement revenue splits, the cost cap revolution, host city economics, and the Drive to Survive media effect.
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Formula 1's Business Model — How Liberty Media Turned Racing Into a Global Brand
Formula 1 had 490 million viewers in 2023, up from 350 million in 2017. Liberty Media bought F1 for $4.4 billion in 2017 and transformed it into a global entertainment brand. Here's how F1 makes money.
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